The Australian Medical Association (AMA) has censured Pharmacy Guild of Australia (PGA) for putting the life of patients at stake and preferring their commercial interests.

PGA will be suggesting company Blackmores products to the patients with prescriptions for specific health conditions.

PGA has come up with a deal with Blackmores where the pharmacists who supply medicines for particular conditions will get a notification in their computer that would encourage them to promote the products of Blackmores.

The AMA has indicted the PGA for preferring their commercial gains over the patients’ safety.

According to PGA, there are four products that the company has produced keeping in mind the cost and the side-effects.

The AMA President, Steve Hambleton, stated that the two organizations have come into agreement to boost up the profits and to increase the sales, but the actually scenario should be different where the patients safety should be the foremost thing and not just the profits. He added that in this way patient’s health would be at risk as one cannot substitute such products with prescribed drugs.

"We know some patients won't even take all of their medicines because of the price - I'd hate to think that they'd substitute one of their prescribed medicines for one of these companion products", Hambleton said.