‘Bupa By You’ is going to launch their new health insurance cover, giving policyholders variety of options than comprehensive cover. This would be one of its kinds, in which policyholders would be given choice to choose from varied hospitals, and the money they want to spend.

This novel plan has been made, while keeping in mind about those customers who are unsure of the quality provided at NHS. By choosing this scheme, they can always opt to go to private clinics.

Bupa claimed that this scheme would be of a great benefit for those, who find comprehensive covers, not more than just a trick to earn lot of money, as this service combines three factors effectively, and those are - choice, affordability and great service.

Bupa By You gives three core options to choose from, first is comprehensive, in which all medical requirements, like from diagnosis to treatment and then after-care, all is included, then comes prompt diagnosis, in which diagnostic tests and scans, private consultation are included, and in last comes, treatment and care, in this treatment and aftercare at a private hospital is covered, after a person is diagnosed by the NHS.

Even customers have other 12 additional options to choose from suiting their requirements.