In response to proposed plain cigarette packaging reforms, the tobacco industry had threatened to drop the cigarette prices to a significant extent. However, anti-smoking groups have shattered their intimidation.

Further, the Chief Executive of British American Tobacco (BAT) Australia, David Crow, had warned that the organized crime could profit from the government's plain packaging plan. "When all cigarette packs look the same and lose their trademarks and distinguishing features, counterfeiters will have a field day mass producing packets to smuggle into Australia”, added David Crow.

Additionally, a spokesman of the Protecting Children from Tobacco lobby group, Stafford Sanders, had blamed that tobacco industry was running scared. The anti smoking lobby has 42 members as diverse as SIDS and Kids, NSW Council of Churches, Australian Council of Social Service, and the Cancer Council Australia, notified Sanders.

In addition to this, he had confirmed to back the plan cigarette packaging move while claimed to win the battle to vanish the tobacco from retail outlets, Australia. In addition to this, he accused the tobacco industry to for trapping youths in its spell through associating its products with music, fashion and sports.

Meanwhile, the Chairperson of the St George Division of General Practice, Dr. Wayne Cooper, expressed concern about the lethal consumption and said its cheaper availability would be a disaster.