DEPE has launched a creative marketing and advertising campaign for Dubai shopping Fest 2011 and it will begin a month before the Festival on Jan 20th.

This festival will be held for 32 days onto Feb 20th. DEPE, an agency under Dubai Department of Economic Development, the organizer of this festival, outlined a marketing plan which targeted the regional and international markets.

It also stated that Dubai Shopping Fest 2011 will enlarge the theme “One World, One Family, One festival” by the use of an extensive calendar of events focusing on the main attributes of the event.

The motives surrounding the festival are to transform Dubai into a world that brings together families of the whole world by one celebration. This Festival reflects the connection among the festival’s entertainment and celebratory activities.

During this Fest visitors over the world can look forward to enjoy their time with their families in the world’s largest and longest shopping festival and global event.

This campaign will extend an invitation to the visitors of multinational residents to come and join the festival and enjoy Dubai’s exquisite tourist attraction, entertainment facilities, outrageous hotels and jaw dropping infrastructure.