On Wednesday, the world's most often used search engine, Google, presents a new search mechanism that enriches local searches. If Google search engine users type in a location or an activity in a specific town or city, from now on the results deliver not only information on the specific search term but on the specific location including contact numbers, maps and further recommendations.

The new feature, which is called "Place Search", is globally available and covers approximately 50 million different places. As an estimation of 20% of the search requests made on Google are concerned with a location-search, Google forecasts great success with help of the more efficient feature.

In line with search engine optimization (SEO), the local focus might serve individual needs of users who search for very specific, high quality content that is unique to their area. Google shows that it is interested in their user's requests and proves that it is able to deliver whatever they request, even on a local level.

From a business point of view, the localized content search might attract small-scale business to advertize on Google as the target of such localized sides will be users from their area who represent potential customers.