Tech giant, Apple has introduced its new music-focused social network for iTunes service called ‘Ping’ on September 1.

Ping is completely integrated with iTunes and cannot be used out side. The developers can not design clients for it and not apps can be added which makes its safer. The ping comes after similar services like Microsoft's Zune, iLike, MySpace Music, MOG and Rdio.

Ping is seen as a much simpler service regarding privacy issues when compared to social networking site, Facebook. Ping however offers much lesser services. It comes off as default and the users will have to turn it on from the source list on the left-hand side of the main iTunes window.

A message pops up describing the service and a button turn it on. When the user switches the service on a step by step wizard takes the user through all the account ad privacy settings. The service requires the user to fill name and gender while the other fields like location, photo, and bio are optional.

If the user changes the name in the Ping account it changes the billing name for your entire iTunes account. The user can also specify whether the account should display that they have rated, reviewed, or bought on the iTunes Store and also they hide what type of music they like from their friends.

Ping allows users to choose if someone can follow them and also turn of following all together. When the user allows others to follow them they can see the e-mail address in addition to name and profile photo of the user.

Apple will aim to attract all of the160 million iTunes account holders to the service to make successful initially. This will be difficult as there are already various social networks with a large user bases.