Google CEO Eric Schmidt has asked people to either go for a name change or else have to face the embarrassing personal information and photographs posted on various social networking platforms.

The WSJ report led Schmidt state: "I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time."

He claimed that everything one does on the internet be it posting messages and surfing websites, also goes into storage and catalogued at the same time on search engines with or without their personal interest.

He quickly adds: "I mean we really have to think about these things as a society." He also mentioned the horrible stuff such as terrorism and access to evil elements.

Schmidt stated that it might be not be surprise when in recent future, when internet search will happen without even typing the query.

Google search in future for instance could tell users about the nearest location of milk dairy before they claim they lose out on all milk supplies, or might even include addition of certain important facts whilst reading.