For a noble cause of helping refugee and displaced women and children around the world, Abu Dhabi on Monday, saw the launch a major fund raising campaign by the UN Refugee Agency and its partner the United Arab Emirates Red Crescent Society, under the benefaction of Sheikha Fatima Bint Mubarak.

This campaign aims at helping and supporting UNHCR's projects for girls' education, livelihood, health and nutrition for the homeless women and children around the world.

This fundraising campaign has been named the “Sheikha Fatima Fund for Refugee Women” and will last for 90 days.

A number of radio and TV spots has been included by the campaign which will display the state of refugee women and children and it will be telecast and broadcast on major radio and TV networks in the UAE. Other than this a poster campaign is on display in shopping malls and on billboards, while mock refugee camps, public service announcements, roll-up stands and tents have been set up at the Dubai and Abu Dhabi International Airports, shopping malls across the Emirates and major road intersections in Abu Dhabi, as well as universities.

Sheikha Fatima bint Mubarak, the widow of the late Sheikh Zayed bin Sultan Al Nahyan and president of the UAE Women's Association has always stood for the rights of the women. She has always taken an initiative to support projects like these which aims at improving conditions of refugee women in many parts of the world.