The Delhi High court has advised the global environmental non-governmental organization (NGO) Greenpeace to consider removing Tata trademark from an online game.

Tata has filed a defamation suit seeking damages of Rs10 crore for the inappropriate use of its trademark in the online game from Greenpeace called, Turtle vs Tata which is modeled on the computer game called Pacman.

Justice S Ravinder Bhatt of the Delhi High court said Greenpeace should consider excluding Tata trademark and should stop portraying Tata as a demon. He announced August 12 as the next hearing date.

The game is inspired by the conflict in coastal Orissa between the endangered Olive Ridley turtles and Tata Steel’s deep-water port. The game was launched about a month ago by the NGO. The player is a turtle and has to eat as much healthy food as possible while avoiding Tata demons that endanger homes.

The company is constructing a deep-water port very close to the biggest nesting sites of the endangered turtle, according to Greenpeace. The company responded by saying that it has the required clearances from the authorities for the Dhamra Port which is a 50:50 joint venture with Larsen & Toubro and has demanded an apology from the environmentalist group.

“Greenpeace has used the Tata trademark and ‘T within a circle’ device without any authorisation and permission. Greenpeace has maligned the reputation of Tata Sons. Therefore, Tata Sons has moved the High Court to seek protection for its rights on the name TATA as well as the ‘T within a circle’ devices,” said a Tata spokesperson.