Kishore Biyani-led Future TV has announced that it has entered into a marketing association with TAG Media Network that will have an in-store television presence at over 500 retail outlets across the country.

The company has entered into this tie up with the aim to enhance consumer spending.

The sources said that the two networks - Future Media India Ltd (which runs Future TV) and TAG - will have a presence at over 556 stores across Big Bazaar, Spencers, More, Pantaloon, Central, and Home Store locations.

The sources further added that the responsibility for marketing the combined network will be in the hands of TAG. It will also offer input on content, operations, programming and quality control.

As per media reports, In-store television is a rapidly-growing field across the world, fuelled by the growth in modern trade and the fragmentation of the media market.