Loop Mobile has launched a new telecom plan named, SmartPaid allowing users to benefit from bundled minutes and other features for a monthly subscription of Rs. 349. The SmartPaid plan will be available for both new as well as existing customers of Loop Mobile.

According to Surya Mahadevan, chief operating officer, Loop Mobile the plan doubles the value customers derives from a Pre paid plan with a monthly charge of Rs 320. The new subscription costs Rs 349 and comes with local and STD minutes and various rental plans.

Recharge options start at Rs 320 and under he plan the user gets 1,300 SMSs, 700 minutes of local calls on Loop, 500 minutes of local calls on other networks, and 100 minutes of STD calls free. The users will also receive 2GB internet data usage, missed call alerts and free voice mail.

Mumbai's leading mobile service operator is increasing luring high end pre paid customers with its new innovative offers. It earlier came out with Rs 1,000 plus plan called epaid. "Prepaid market is one dimensional with same value proposition across different levels of usage.

The insight we had was that subscribers are getting confused about various offers on top-ups and special tariff vouchers in the market. Smart Paid is a simple answer to that confusion as it bundles voice, SMS, VAS and data to present a complete product," said Mahadevan .

SmartPaid comes comes in four value options with minutes, SMS and other services. This will the first prepaid plan that offers minutes, SMS, essential VAS and data on rental plans. The rental plans are suited for light, medium and heavy prepaid users.