The Federal Trade Commission on Wednesday stated that Nestlé’s claims of calling its product Boost Kid Essentials good for children as it avoided kids from getting cold was not fully backed by evidence. It also informed that Nestle has stated that it would stop making such claims.
In two months, the move was the second, to have aimed at a major food manufacturer’s advertising being deceptive.
The agency was taking a sneak peek at all types of products making health claims, according to a commission official.
Karen Mandel, a staff lawyer for the trade commission, said, “Food companies are marketing more of what they call functional foods. If the claims are not substantiated, that’s what we’re looking for, to make sure the claims are truthful.”
Ads in magazines and TV claimed that probiotic present in the Nestle’s product could strengthen the immune system of kids and avoid colds, the commission said.
However the commission stated that the claims were not backed up by enough evidence and more was needed to make such claims.
