Well-known public relations company, Performance PR, which serves sports and automotives, recently declared that it has officially unveiled its first regional office in Dubai.

According to a statement by Noel Ebdon, Managing Director of Performance PR Middle East, the London-based agency is looking for opportunities in the region, as the automotive and sports sectors have shown notable growth.

It should be noted that Performance PR Middle East, which will be operating out of Dubai Media City, will secure its own clients for representation throughout the GCC and Levant. The company will also perform as a regional branch of the UK head office.

Ebdon said that it is more of a boutique agency that focuses fully on sports and automotive clients, by concentrating on one small niche.

He continued: "The opportunities in this region are very big. Most of commuting in the region is by cars, and in the past five years a lot has been achieved, with companies that offer support for the automotive sector and mainly racing starting to strengthen their presence."

As of now, Fast Rent a Car in Abu Dhabi, ProTech Montecarlo and McLaren are included in the company's client list. Among its Middle East clients list are ProTech and Alex Renner Motors; while BMW, ExxonMobil and the Top Gear MPH Show are among its UK clients.