A counterattack has exploded among mothers and midwives on the internet in response to an article in Mother & Baby magazine that depicted breastfeeding as ‘creepy’.

Deputy Editor, Kathryn Blundell, in a blunt discussion about the decision to use milk formula said that she bottle-fed her children because she wanted her body back. She further added that she also wanted to give her boobs at least a chance to stay on her chest, rather than dangling around her stomach.

The articles has supposedly reignited the vicious debate about the selection between breastfeeding or using powdered milk.

It has by now provoked a Facebook campaign held by about 600 users of the social media site, and at least six grievances to the Press Complaints Commission.

The article said, “The Milk Mafia can keep their guilt trips. Bullying other mums about something as special and nurturing as feeding their babies is a depth that even Vicky Pollard wouldn’t sink to. So, let’s hear it, ladies, for modern nutritional science, but most of all for our freedom of choice”.

The Department of Health suggests that babies are noshed only breast milk for the first six months of life, but many women are incapable of doing so or opt for formula milk out of alternatives in the case of an outspoken pro-breastfeeding lobby.

Miranda Levy, the Editor of the magazine, said that the publication was a regular and choral ‘supporter of breastfeeding’ and that the article was nothing, but a  replicated ‘personal experience’ and had been admired by some bottle-feeding readers for making them ‘feel 'normal' and less of a 'failure' for not managing to breastfeed’.