Apple announces new initiative to coincide with Earth Day celebrations

Apple announces new initiative to coincide with Earth Day celebrationsIn coincidence with the Earth Day celebrations on April 22, tech giant Apple has announced a new initiative under which the company offering free recycling of all its used devices.

With Apple already distributing gift cards - at some of its 420 stores across the world - in exchange for iPhones and iPods which are in a fairly good condition to be resold, the new initiative marks the company's plans to recycle any Apple device, at no charge, at all its stores.

With Apple having sold over 1 billion iPhones, iPods, iPads and Mac computers in the last seven years alone, the 'free recycling' offer - for any Apple computer or device in good condition - covers a wide array of electronics which should not be dumped in landfills due to the toxins they contain.

In addition, Apple's new initiative, detailed in an environmental section on the Apple website, also includes the company's pledge to power all of its stores, offices and data centers with renewable energy; in an attempt to cut down the pollution caused by its devices and online services.

About the new initiative, underscoring Apple's efforts to cultivate a greener company, Lisa Jackson - Apple's VP of environmental initiatives - said in a statement posted on the company's website: "Every Apple retail store will now take back Apple products for free and recycle them responsibly. We believe we must be accountable for every Apple product at every stage of its use."

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