Hershey's controlling charitable trust is nudging the American confectioner to propose a solo bid of $17 Billion (?10.3 Billion) for Cadbury acquisition. The bid will be the highest that has been made for the British candy maker till now, and will usurp Kraft's hostile ?9.9 Billion offer.

Cadbury has been, as experts say, "in play" with Kraft since the latter made its first bid in August, and the Hershey Trust Company is now urgently and aggressively calling for the firm to seal the deal before Kraft plans to raise its offer again.