The third generation of Amazon Kindle, the most famous e-book reader software and the newly released in the world, is hitting the markets with significantly lower price than that offered by the iPad. Although it has not been out for long but, according to the Company’s website, the product has been sold out. However, the Company is expected to provide the markets with a second shipment before the 17th of September.

Amazon. com appears to be in pursuit of an aggressive pricing policy after it announced a new modified Kindle priced at just $139 for Wi-Fi only edition and $189 for the addition of 3G connectivity.

The Online retail giant Amazon. com has been the recent inclusion in the price war in the market.

The company has decided to cut the price of its e-book readers. Apart from that, it has also declared that it has slashed the price of Kindle reader as well.